With the idea to make self-service banking easier, BBVA and IDEO worked together to redesign BBVA cash machines. Three principles guided the team along the way: simple, human, and flexible.
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IDEO the Design and Innovation consulting firm has been thinking about the future of the book. 
A partner at renowned design firm IDEO and the co-leader of both IDEOs Bay Area operation and its Asia initiative, Owen Rogers stands squarely at the intersection of design and business thinking. He guides IDEOs leaders in devising offerings in areas as diverse as food and beverage, energy, mobility, financial [...] |
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