Every year, the Superbowl is supposed to be the most seen advertising showcase in the world. Advertisers and agencies display huge greatest budgets and creative efforts for this event. Well, I have to say I’m pretty disappointed this year. There are only a few ads that deserve attention. None of theme are clear candidate for a gold Lion. And some advertisers that used to show the best TV creativity, such as Coca-Cola or Stella Artois, did horrible.
This one scores high in production. The idea is OK.
