Luxury brand Hermès launched a viral campaign around the world inviting people to show the different ways they use their icon item: The printed-silk scarf. They made a special web page (in the likes of ‘Art of Trench’, the one Burberry created to let people show their Burberry’s trench coats, a huge success), with pictures inspired in the blogosphere’s “street style” ones, like those of the “style icons”, and launched a series of videos showing people from different countries (all of them gorgeous, of course) using their “carrés” or silk-scarfs.
This one is the one from Paris, where the brand is from. There are more from Tokyo, London or New York.
