Knitwear historic brand Pringle of Scotland has commissioned artist David Shrigley to create a humorous short animated film about life behind-the-scenes at Pringle, to celebrate the brands return to Milan Fashion Week.
Shrigley has used his artistic strategy of dead-pan wit and dark humor. His anarchic voice is ever present throughout the film as he draws the wonderful portray of an odd and insane fashion world.
The animation, showcased during Pringle of Scotland’s menswear show in Milan on 18th January, depicts the making of jumpers and cardigans over the past 195 year history of the Scottish brand.
