Burberry Chief Creative Officer Christopher Bailey presents a collaboration between the designer label and new and young emerging British bands: Acoustic.
The aim is to “collaborate with musicians and artists to put together an incredible group of ongoing acoustic sessions from some of the finest talent coming out of the UK and bring them to the broad global Burberry audience,” says Bailey about the project, not to mention the intention to reach younger audiences for the brand, I would add.
The series were introduced at the Burberry Prorsum Spring/Summer 2011 menswear shown Milan.
Really cool idea, just seen some. Love Life in Film.