Prada´s Trembled Blossom, James Lima

Proof of fashion advertising’s incontrovertible shift towards film, two years ago the mighty Prada  unveiled ‘Trembled Blossoms’, a showstopping fashion film. Directed by the performance artist James Lima and based on James Jean’s Nouveau-esque wallpaper seen in the ad campaign for S/S  ’08 season, the film is an ambitious narrative fantasy depicting a cyber woman’s journey through a magical, illustrated forest.