Alexander Wang Video Campaign Fall 2010, Craig McDean

This week, Californian New York based designer Alexander Wang launched his first ever video campaign, starring Abbey Lee Kershaw. The campaign is documented and presented to us by Craig McDean. Karl Templer and Fabien Baron styled and creative-directed the spot. We are very used to see this kind of campaigns for perfumes, especially around Christmas time, but there aren’t as many of them for clothing campaigns. Once again, it feels like opening a magazine and watching the images in motion.