In the last decade, The Fashion Industry has been exploring new ways to reach their public, besides the traditional ones (Fashion shows, editorials and advertising). Big brands and magazines hire famous artists and photographers to make new ad campaigns or editorials and these professionals use new technologies to do so, maintaining that long-time romance between Fashion and Arts (All of them).
In this case, the historic knitwear brand Pringle of Scotland has taken the move forward to present the Spring Summer collection in the form of a film, created by art photographer Ryan McGinley and starring the Academy Award winner Tilda Swinton.
The short film explores iconic elements of the Scottish terrain whilst delivering beautiful images of the clothes themselves worn by the captivating and bewitching actress.
