Mike Mills Interview, Submarine Channel

Mike is part of a generation of directors that emerged in the nineties including Spike Jonze, Roman and Sophia Coppola, Michel Gondry and their peers. They are now regarded as important innovators, who re-invented the music video and later went on to score successes in Hollywood directing feature films.
Mike exploded onto the international scene with his original music promos for the French band AIR’s first album. His promos for “Kelly”, “All I Need” and “Sexy Boy” are legendary and it’s hard to separate the music from the visuals now. After the success of the AIR videos, Mike could have been directing for major bands and artists, but instead he chose freedom and independence — only directing and designing for products and people that he can relate to, which is a very fortunate position to be in for any designer.
As a graphic designer, music video and film director, Mike continues to innovate himself, churning out new and inspired stuff all the time, no matter what medium he works in. So enjoy the interview in which Mike reveals his ‘recipe’ for creating an interesting music video.