Gareth Pugh Fash Off, Showstudio

Fêted for his commitment to creating provocative spectacles over mundane, workaday clothes, controversial young designer Gareth Pugh used the SHOWstudio live platform to stage a series of performances to mark Couture Week the first week of July 2006. Each representing his attitude towards the different aspects of his whirlwind fashion career thus far, the afternoon broadcasts focused on themes of boredom and repetition, artifice and multiple personae, high-octane glamour and the falsity of easily dealt acclaim.